Common Crawl Foundation
Web Intelligence Lead
The open web archive behind a majority of today's large language models. I help the SEO and marketing world understand what the corpus contains, who is in it, and who is missing.
Enterprise practice
Technical SEO & GEO at Scale
Principal-level technical SEO and generative engine optimization at Intuit, tying the upstream data reality to the work search teams already do.
Independent consulting
AI Visibility Consulting
Audits and advisory for brands that want to be found, and cited, by AI systems: crawl access, training-data presence, and GEO strategy. See how it works.
Consulting · Technical, Local, Ecommerce & AI Search
Twenty-Five Years of Search, Under One Roof
I have run search for a national bank, a stock brokerage, a government software platform and a construction AI startup, and I still take on the local contractor who needs to win back his own city. Enterprise down to Main Street, the order never changes: fix the foundation, earn the rankings, then win the AI answers.
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Technical SEO
Site architecture, platform migrations, crawl budget, indexation, redirects, rendering and Core Web Vitals. The unglamorous layer that decides whether anything else you do can work at all.
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Local SEO
Google Business Profile, map pack rankings, NAP consistency, duplicate listing cleanup, review strategy and LocalBusiness schema. Single location or multi-location, storefront or service area.
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Ecommerce SEO
Category and product architecture, faceted navigation, thin and duplicate variant pages, product schema and feeds, plus capturing the branded demand your ad spend is already paying to create.
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AI Search & GEO
Getting found and cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. Answer-shaped content, entity consistency, structured data and the technical access those engines need. Measured, not guessed at.
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Websites Built to Rank
Full design and build on a platform you own outright, with architecture, schema, internal linking and page speed engineered in from the first wireframe instead of retrofitted six months after launch.
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Audits & Recovery
Fixed-scope diagnostics, migration rescue and traffic-loss investigations. Every finding arrives with the evidence behind it and a plan ordered by cost against return.
Brands I have worked with
Engagements run from a fixed-scope audit through to ongoing retained work. I will tell you what is broken, what it costs to fix, and what fixing it is worth.
Signature keynote
Training Data Is the New Ranking Factor
When models learn from a corpus instead of ranking links, being present in that corpus is the precondition for being seen. This talk makes the case that crawl inclusion is now the foundational AI visibility factor, then hands the room a practical way to check their own coverage.
A Working Model
How content enters an LLM and surfaces in AI answers, from crawl to training to retrieval.
Checks to Run
A short set of checks to confirm a site is reachable by AI crawlers and present in the data behind the models.
The Blind Spots
Language coverage, inclusion, and the ways sites block crawlers by accident.
Keynote, 25 minutes · also sessions, panels, podcasts · at ease with live translation
Also on the Circuit
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SEO Is Not Enough: Common Crawl and the AI Visibility Gap
Your SEO is optimized and your content is strong, but if Common Crawl has not crawled you, none of it matters to AI. Where the gap opens and how to close it.
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The Three Gates: Permission, Edge, Rendering
Every invisible site fails at one of three gates: robots.txt turns crawlers away, the CDN blocks them at the edge, or the stored page renders no words worth learning from. Real domains traced through all three, live.
The AI Visibility Audit · Tool & Field Guide
The Field Guide
The 18-page companion, published with the Common Crawl Foundation.
Download the Guide
“The best presentation of the day.”Tomáš Novák, CEO, Marketing Miner · SEO Vibes Summit 2026
Upcoming
- Chiang Mai SEO ConferenceChiang Mai, Thailand · November 9-13, 2026 · meet up
- LLM MasteryChiang Mai, Thailand · November 14-15, 2026
- FOUND ConferenceTokyo, Japan · February 18-19, 2027
- Baltic SEO SummitKaunas, Lithuania · March 3-5, 2027
Past
- Search SEOulSeoul, South Korea · September 1-4, 2026
- ALIGN: AI 2026Washington, DC · July 23, 2026 · panel, the future of search
- SEO Vibes Summit 2026Zakopane, Poland · May 21-22, 2026 · main stage keynote
- SEO Mastery SummitSaigon, Vietnam · March 13, 2026 · “SEO Is Not Enough: Common Crawl and the AI Visibility Gap”
Watch
How to Rank in LLMs (ChatGPT, Claude, Grok) in 2026
Interview with LLM Mastery · Watch on YouTube
Selected Writing
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Why Common Crawl Skipped Your Site
CCBot does not follow links continuously. It fills its queues before each crawl and gives every domain a budget set by harmonic centrality.
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Crawled Is Not Cited
Being in the crawl, being in the training data, and being retrieved in an answer are three different things. Most audits stop at the first and call it done.
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The Token-Efficient Claude Code Playbook
Getting the best from Claude Code on the fewest tokens comes down to one idea: protect the context window. A practical playbook, from MCP setup to the habits that make it stick.
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Introducing the AI Visibility Audit
A free guide for SEOs and GEOs on how to check whether AI systems can actually reach a site, and how to stay visible in the crawl that trains them.
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How SEOs Are Using Common Crawl's Web Graph Data for AI Ranking Signals
As SEOs grapple with the shift to AI visibility, they're discovering a resource that's been powering AI training for years: Common Crawl's Web Graph.
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From SEO to AIO: Why Your Content Needs to Exist in AI Training Data
Traditional search engine optimization is evolving into AI optimization, where content must exist in AI training datasets to remain discoverable.