Speaker Kit
Everything an Organizer Needs
Copy-paste bio, approved photos, and talk abstracts. For anything else, get in touch.
Talks
Every talk runs 25 minutes or less. Longer slots are filled with Q&A rather than more slides.
Training Data Is the New Ranking Factor
When models learn from a corpus instead of ranking links, being present in that corpus is the precondition for being seen. This keynote makes the case that crawl inclusion is now the foundational AI visibility factor, then hands the room a practical way to check their own coverage.
SEO Is Not Enough: Common Crawl and the AI Visibility Gap
Your SEO is optimized and your content is strong, but if Common Crawl has not crawled you, none of it matters to AI. The dataset behind OpenAI, Anthropic, and Google starts with a crawl, and most sites are accidentally excluded. This session shows where the gap opens and how to close it.
The Three Gates: Permission, Edge, Rendering
Every site that is invisible to AI fails at one of three gates. Permission: your robots.txt quietly turns crawlers away. Edge: your CDN blocks them before your server ever sees the request. Rendering: the crawler gets in, but the stored page has no words worth learning from. A live walkthrough tracing a real domain through all three gates, with the checks the audience can run on their own sites the same day.
Bio
Short, for programs and slides:
Stephen Burns is Web Intelligence Lead at the Common Crawl Foundation, the open web archive behind a majority of today's large language models, and Principal Technical SEO and GEO at Intuit. He speaks about AI visibility: how content enters training data and surfaces in AI answers.
Longer, for event pages:
Stephen Burns works at the intersection of SEO, GEO, and web-scale data systems. As Web Intelligence Lead at the Common Crawl Foundation, the open web archive behind a majority of today's large language models, he leads work on how the web is discovered, structured, and used in search and AI, building tools that analyze crawlability, structured data, and search signals across billions of pages. He collaborates with researchers and search engineers to make the open web more useful and machine-readable. As Principal Technical SEO and GEO at Intuit, he ties that upstream data reality to the work enterprise search teams already do. His career spans web development, marketing, and technical SEO and GEO, built through roles at Intuit, U.S. Bank, Charles Schwab, Blekko, and Netscape/America Online, and he is a graduate of OCAD University and The Institute for Computer Studies.
Photos
Approved for event promotion. Click to download full size.
One-Pager
The full speaker pitch as a single PDF: topics, formats, and speaking record.
Download the One-Pager